What´s the Future of Business is not a question. It´s an answer.
Brian´s new book continues the journey presented in his last book, The end of Business as Usual.
What´s the Future of Business explores the ever-evolving landscape of new consumerism and introduces the importance of sharable experience design. In this book Brian dissects the complex world of consumer behavior and decision-making and introduces a simplified model for effective engagement at key points in the new dynamic customer journey.
The book explores in a fun visual and insight way how connected consumerism breaks down into Four moments of truth, the role of technology in decision-making, and how business need create experiences tha t mean something in each stage and also spark engagement between consumers based on those experiences.
For more information we have the link of the site containing the presentation of the new book by Brian Solis.
- ‘What’s The Future of Business?’ by Brian Solis: A Must Read (simonmainwaring.com)